Fully Customizable CRM System App Blueprint

by on December 13, 2021

CRM App Blueprint title image

The CRM system App Blueprint provides ample functionality for managing customer interactions, keeping sales team members on task, and supporting the sales process.

A CRM system, or customer relationship management system, is a tool for supporting sales team members and moving prospects down the sales funnel. The functionality included in CRM software is applicable in many other tools and systems for business management, such as ERP systems..

The CRM App is one of our free App Blueprints. App Blueprints are more than just templates from which to build a specific type of application. We design all of our blueprints to provide one or more key functions that a developer would want to add to their application, regardless of the app’s business use.

Additionally, most blueprints, and specifically the CRM blueprint, can be used out of the box as a fairly complete application.

As with all App Blueprints, the entirety of the CRM App Blueprint is built without code using Backendless’ UI Builder. As a result, you can customize or replicate any part of the blueprint to fit your needs without writing code.

In this article, we will explore the basics of this blueprint’s functionality (click the link to jump to the appropriate section). As you would expect with a CRM system, this blueprint is very feature rich and we will only be scratching the surface here.

The CRM App Blueprint includes thorough instructions to guide you through making your own modifications and customizations. In fact, the first thing you will see when creating an app from a blueprint is the instruction window.

The web app, which functions identically to a website, can be purchased for free when creating a new app in Backendless Console. It features a beautiful, responsive design that will look great on any size screen.

Click here to view the live demo and follow along (opens in a new tab).

Work with data from a frontend dashboard

The primary purpose of CRM systems is to provide your end users, such as your sales team, with an easy way to consume data, such as customer data, visually. Since a CRM is built to manage customer relationships, CRM solutions need to provide easy methods for customer contact management.

The CRM App is no different, offering a Dashboard and multiple pages for displaying and interacting with valuable CRM data stored in the real-time Backendless Database.

The Dashboard can be customized to show the data that is most important to an individual user. In fact, further customization is possible beyond what is included in the blueprint, such as providing personalized Dashboards based on user roles or even giving the user the ability to customize their own dashboard.

Elsewhere in the app, data is displayed in easily-consumable table form. Dropdown filters and text-based search functionality is built into the various pages for ease of navigation.

Additionally, most data pages provide options for users to perform relevant actions with the data. These include:

  • Clicking through to edit or update the data
    CRM click to update record
  • Sending an email
    CRM click to send email
  • Downloading a PDF, such as an invoice or project quote
    CRM click to download PDF
  • Deleting an entry
    CRM click to delete record

You can implement permissions controls to ensure that users are limited to actions that they have authorization to perform. That way, users such as customer service representatives will have limited access to customer information within the CRM platform.

Enable users to export data to CSV from the CRM system

Power users and analysts may desire to work with their data in other software. The CRM App includes “Export CSV” functionality allowing users to export data from Backendless to a CSV without having to access the Backendless data table directly.

CRM export data to CSV

This serves an important purpose. It allows you to easily control who can and cannot export certain data, and does so without requiring you to give users direct access to your Backendless Database.

Additionally, it gives you the ability to allow users to get CSV data without requiring you or your development team to do the work.

Schedule tasks and display on a calendar

Using this template, features can easily be added to support marketing campaigns, bolster customer retention, implement marketing automation, and otherwise strengthen customer relationships and customer satisfaction.

The CRM App includes two items that can be given a specific date and time and displayed on the calendar. In the blueprint, users can create Touchpoints and Tasks. When doing so, the item is added to the built-in calendar page.

These CRM tools enable you to track and support your complete sales cycle from beginning to end, in one place.

Create new task in CRM

Users can create new tasks/touchpoints, edit them, and change the status. As with previous items in this article, you can adjust user permissions down to the individual user level to ensure data is protected from unauthorized changes.

All created tasks and touchpoints are displayed on the CRM calendar. Again, you can tweak permissions or add item ownership to customize individual users’ calendars.

CRM calendar

You can reach the calendar page using the calendar icon in the top menu. Of course, if calendars are a priority feature for your CRM, you can easily create a calendar item on the aside menu.

CRM calendar menu item

Implement a responsive sidebar menu that is hidden on tablet and mobile devices

As you’ve seen in previous screenshots, the CRM App comes with a global side menu. In the app, you can view or hide the aside by looking at the page item tree:

How to view the CRM aside in UI Builder

This side menu is designed to become hidden on smaller screens, such as tablets and mobile phones. When using the app on a small screen, the app becomes a side menu, accessible via hamburger icon.

CRM App aside on table or mobile

Enable users to create their own lead forms and generate HTML form code

The CRM App allows users to create their own lead forms to be hosted on their website. The user can add and remove form fields, change field type, and set the field to required or not.

Create new form field in CRM

Once the form is complete and saved, the user can use the “Get Code” button to view the form in HTML form. This HTML can then be copied and added to the user’s own website, landing page, etc., to begin capturing leads.

Lead capture form HTML

Below the HTML code, the user can see what the form looks like on the page.

Lead capture form


The CRM App displays the level of detail and complexity that can be easily built using Backendless’ UI Builder. Additional CRM tools can easily be added through Codeless development, making it easy to customize the CRM to meet your needs.

Equally important, this template provides Backendless users with a template to follow for a variety of key Backendless functions, regardless of their app’s purpose.

Using this template, you can see first-hand how to:

  • Work with data from a frontend dashboard
  • Enable users to export data to CSV from the frontend
  • Schedule tasks and display on a calendar
  • Implement a sidebar menu that is hidden on tablet and mobile devices
  • Enable users to create their own lead forms and generate HTML form code

Happy Codeless Coding!

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