Matt Boring, founder of FindMy+1, had an app idea. It was not just any app idea, however. It was one of those ideas that wouldn’t go away, that just felt like it would work. It was an app idea that Matt felt could make an impact on the world, and he needed to bring it to life. There was just one problem.
Ready to bring his social app idea to life, Matt Boring chose Backendless to help him build and launch FindMy+1, an app designed to help users expand their social circle and “Never go alone”.
FindMy+1 is a social app where users can make connections with local users that share similar interests. Not a dating app, FindMy+1 is a “connection platform” where users can create an activity – playing tennis, going to concerts, attending sporting events, grabbing a drink – and the app will algorithmically connect you with another local user that wants to join you. If a relationship results – friendship, business, romantic, whatever – great. With FindMy+1, you never go alone.
“We want to empower people. When you look around at the dating apps offered you think, ‘am I what they are looking for? Should I post a photo with a dog to be sweet or a shirtless gym pic? Perhaps I need a long description to catch their attention or say very little to remain mysterious?’ Just stop. Just stop. I like to eat pizza and watch Netflix on a Friday night. Well, you know what? There’s somebody else that likes that too… We believe life is better with someone, sharing a common interest. That is where genuine, authentic relationships start. When a connection is made over a common goal, over a common activity.”
– Matt Boring, Founder, FindMy+1
But, as we mentioned, FindMy+1 founder Matt Boring had a problem: he is not a developer. Matt’s background is in marketing, and he knew he had no desire to become an app developer himself. Matt knew that his time and effort would be better served elsewhere.
“Somebody told me a long time ago, you hire a lawyer, you don’t want to become a lawyer, right? You hire a doctor, you don’t want to become a doctor. Kind of the same thing. So I don’t want to become a developer. That is a highly skilled profession unto itself, and you’re going to have to stay on top of it daily to remain proficient. So no, I didn’t even consider it.”
Knowing that building the app himself was not on the table, Matt began exploring his options for hiring a team to build the app for him. Quickly he discovered that many development teams are more interested in squeezing every penny out of the client they could, rather than helping the client build a successful app.
“When you source most companies to build an app, the first thing they ask is, ‘do you have VC money behind you?’ They really want to get into your business. ‘How much money?’ … And so to many app builders, it’s all about the money. That’s just what they want. They want to know, as I continue to give these iterations of this app, are you going to have the money to pay for it. I immediately got the feeling I was going to be nickel and dimed during the process.”
Then Matt sat down with the Backendless team and the conversation was completely different.
“At Backendless, it was more about ‘what is your vision?’… It was almost like an interview before they would accept me as a client in that they wanted to share in the strategic vision of the company, my vision, so we could be in congruence together. This was something that was very important to me… The team would advise me, ‘have you thought about this or that?’ We talked about many different things regarding the concept. The other app companies were like, ‘tell us what you want. Here’s the bill. Oh, you changed your mind? Here’s the bill. You do have VC money, right?’ And Backendless wasn’t like that. They were really into, ‘what is the concept and why are you doing this and are you going to stick with this?’ Basically, ‘how serious are you?’ And so they really dove a lot deeper than all the other companies.”