When presented with the challenges of being a conference speaker and organizer during the heart of a global pandemic, Bettercast.io was created to disrupt an industry that has historically been tech-second.
When the pandemic struck, industries across the world saw an immediate and massive disruption to their conference and trade show cycle. Thanks to Backendless, Bettercast.io emerged in just months to change the dynamic and open new avenues for virtual events across the world.
Benjamin Powell, Founder of Bettercast: My career background has been as a product designer and CTO, so I have a lot of experience coming up with products and designing their look, but coding and “building” was never my forte. I never had much patience for learning to code, so when it came to implementing my ideas, it was always left to other members of the team.
My wife is a presenter that speaks at a lot of conferences. When the pandemic hit, that obviously had an enormous impact on her work. We looked around for alternatives for her organization to use for hosting conferences but the prices everywhere are incredibly high. While the world was changing, the systems for handling these events remained bloated with excess overhead and bells and whistles that could be handled by other services. For 100% virtual events, it simply doesn’t make sense to spend $30,000 (to start!) just on the event hosting platform.
Bettercast is designed to cut out all of that excess and deliver the things the organizer truly needs – a streaming platform for both live and recorded presentations, breakout rooms, speaker profile pages, banners and other sponsorship options, etc. The result is a dramatically lower overhead which allows us to charge as much as 90% less than our competitors.
I had come across Backendless when looking for backend support for a previous product and knew I wanted to circle back around when the right project came up. With Bettercast, I had the idea and the design in mind, and because I wanted to get it off the ground quickly, I didn’t want to have to outsource all the development and play the waiting game. With Backendless, I was able to get from wireframe to first paying customer in 88 days, building entirely on my own. Backendless is a fantastic platform for getting from idea to MVP (minimum viable product) very quickly.