Second Warehouse created an application that makes it much easier to organize equipment rental for bands and artists. You simply log on, put in all the equipment that you need, and the system contacts the rental places in all the cities you’re going to on the specified dates and negotiates equipment rental.
Taking a band on the road requires more than just booking venues. It also requires working with many vendors to ensure the band has all the equipment it needs to put on the show the crowd is expecting. Second Warehouse makes the rental process easier.
Lars Kjebekk, Co-Founder of Second Warehouse: We are located in Norway. My colleague Stuart Harrison came up with the idea. He was a front of house sound engineer and toured with a lot of companies during the ’70s, ’80s, and ’90s.
When you are on a tour or when you do a concert, there is a need for equipment, so every concert or festival requires a lot of equipment. Everything you see, from the stage, the speakers, and video display, is supplied by a rental company. The rental company depends on other rental companies to fulfill their requirement for a job. So, if you get a big artist coming, you might need some more speakers, you might need some more staging, or whatever. The old way to do this has been to pick up your phone, call your colleagues and ask them “do you have this and this equipment on stock at those dates available?” This has been a very time-consuming job. A job that took weeks before.
Stuart had this idea that, since the world has moved forward and everything now is online, there should be a solution for this that is also online. So he came with the idea and I was in the first meeting and we sat down and drafted a plan, then took it from there.
So first of all, every rental company in the world can join Second Warehouse. It is free to join, doesn’t cost you anything, so what we ask is for you to upload your equipment to us. Let’s say you have a shortage on the on a job so you require four speakers – Yamaha speakers. So, you simply go to our website and type in Yamaha and the model you want, select it, and then you add the quantity, the date range you need it, and the area you need it delivered to. You simply click search and you’ll see all suppliers that have the same product stocked available for you. You can order one or as many as you want of them to send a request. Once the request is sent, the supplier receives it and they can reject it or they can accept it and send an offer back.
This business is very competitive, so arguing a price or negotiating prices is important. We have a very feature-rich module for that where you can edit your price and ask for a better price, or the supplier can try to raise his price, and so on. You can use the chat function to communicate. You can also attach any documents that you would like to be included in the chat and you can change whatever dates. You can add accessory equipment, and so on.
Once you have an agreement, you can do something we call “handshake”. So both of you have to handshake. When both sides complete a handshake, the negotiation is converted to an order and both parties get their PDF documents with a complete contract.