Bank al Etihad is a Jordanian bank that takes pride in being built on family values. They offer financial services such as checking and savings accounts, credit cards, and home and business loans to individuals, entrepreneurs, local and global businesses, and the next generation of female leaders.
Bank al Etihad seeks to empower its customers by simplifying everyday banking. They recently contracted with Backendless to modernize their mobile banking app, with stellar results.
Rami Saleem, Director of Digital Channels: That’s a good question, actually, because there’s a huge difference between how it was before – two years ago – and how it is right now. Without mentioning the name of the product and application [we used before], it was not that modern of technology, the user experience was not in very good shape, and we just had many issues. That was the main reason why we needed this “revolution”, let’s call it, to start building a new application that will work perfectly for our customers to fit all their business needs and customer needs. [We wanted to provide] the best user experience, best performance, and to make everyone happy, especially our customers.
You are right definitely, especially when you are removing the development approach to be in-house. Before around two years ago, all the applications and products were built outside the bank. The stakeholders in the bank just provided some requirements and high-level needs and leave everything else for the vendors. But life definitely changed. We are building everything here in-house for the mobile, website, all the products.
Yes, actually we spent no less than three months in the exercise of looking to select a good, solid technology and application that would serve all of our needs. We contacted many big companies actually, went through demos for all these products and applications, and finally made the decision to use Backendless and it’s very clear it was a very wise decision when you look at the results we have today. So thank you guys.
Exactly. When you’re talking about such a critical industry – the banking industry – with these strict regulations and rules, you have to build everything on-premises to guarantee the security of the data for your customers. It’s the most important thing, regardless of anything else.