Push notifications are an invaluable engagement tool for apps of all kinds. With Backendless, you have access to easy-to-create, easy-to-customize push templates that can send notifications cross-platform, on a schedule, and to specific users or devices. We give you the power to set the appearance, content, badges, and sounds of your notifications. Backendless push notifications can be sent via your server-side logic or from the app itself, and our server infrastructure is designed to smoothly send as many notifications as you need. Send notifications using custom logic or inject the API into your Cloud Code for further customization.