You want your application to feel alive; that is, you want your users to see an work with the latest data, information, content, etc., instantly without having to navigate away or “pull to refresh”. An ideal user experience means getting the most up-to-date information right away. Not only that, the user only wants to see the information that’s relevant to them.
In addition to real-time data, Backendless provides real-time publish/subscribe messaging. Pub/Sub messaging is great for cross-platform, targeted message delivery. With pub/sub messaging, users will instantly see the latest data. That means order processing updates, account balances, player inventory in gaming, etc., are all updated instantly.